Your Niche is the foundation of your business. Without it, You will be so hard to find.
It will be like finding a needle in a haystack – BUT as scary as that sounds, we are here to help you go from a needle into a magnet for your dream customer.
You NEED to niche down to SCALE up.
Now …we can sense the shrugs and many of you saying “But I already have my niche”… Or I am sick of this niche thing, I think it’s not that important. “I don’t want to exclude people”.
After more than 10 years of experience helping entrepreneurs to learn, grow and build businesses, with MANY successful clients, some are 8 Figure Yearly earners – Yep… we even took them through this process!
We take everyone through this same process and can assure you that there is room to refine your niche to funnel in even more than before.
Going through the work to find a niche and niche down brings a sense of clarity to your business, a direction and a direct target audience.
Many entrepreneurs have a big challenge with Niching. They try so hard and usually give up.
The biggest challenges you might have in choosing your niche.
1. The fear of choosing.
Choosing a Niche can be scary , but holding onto that fear, only works against you. Business can equal personal growth too, when you’re ready to overcome your fears!
2. Halving Your Income Halved.
If you narrow your target down too much you might lose half your customers?
That’s not the truth! When you don’t have a niche, no one can find you so you actually lose income! Remember there are billions of people in the world, you need to be very clear about what you are offering and to who! – Think of all the people that are looking for your’e exact expertise and the doors of income that you can open.
3. Serving Everyone.
When you try to serve everyone you serve noone. When you niche down you speak DIRECTLY to that person.
EXAMPLE TIME…
Think about a plumber. There are SO MANY plumbers in the world.
If you need a plumber, and you search for one… you will be faced with so many different options and end up stress calling them all until one finally has an availability.
Now …What if you lived in a high rise building and there was a plumber who was advertising their specialisation in high rise buildings ? Who would you call? A hundred different plumbing options until one can help you, or straight to the specialist in high rise buildings?
Not only will that plumber become your “go to expert” for your exact need! You will also begin to tell all your family and friends that live in high rise buildings about them…
A whole new level of clientele has been made available to this plumber and they are no longer just “one in hundreds”.
4. Price VS Value.
A big challenge as a business owner is that people sometimes don’t see the value of your price.. Yet ;). When we are CLEAR about who we work with – they understand our value. As we are solving their exact problem, and it’s hard for them to find someone so specific to their needs like your niched down service. Price is no longer a factor , because the people who choose to work with you SEE who you are, and NEED what you have to offer.
To overcome these challenges, it is time to once and for all DISCOVER YOUR NICHE!!
Think of it as a beautiful entrepreneurial ripple effect when you discover your niche.
Discovering your niche is more important than what you originally thought. It ripples through your whole business cycle.
Get our Bio Guide here so you can position yourself online as the ‘go to expert’ you are.
If you would like to take up the opportunity to book a free call and get clear on your niche?
Book a call below > With one of our marketing specialists.